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Better understand our Website visitors so that we can improve how we present our content. Collect information about Website visitors such as where they are located and what browsers they are using. Determine the number of unique users of the Website. Improve the Website by measuring any errors that occur. Conduct research and diagnostics to improve product offerings.
We use Google Analytics, which is a web analytics tool that helps us understand how users engage with the Website. Like many services, Google Analytics uses first-party cookies to track user interactions, as in our case, where they are used to collect information about how users use our site. This information is used to compile reports and to help us improve our website. The reports disclose website trends without identifying individual visitors.